Archive for the ‘Branding’ Category


Myth: Social Marketing Works Well for Any Type of Business

No Comments// Posted in Branding, Marketing, Social Media by on 09.06.10.

To me, this seams like an obvious myth. Social media works best for a very certain type of product or service and not so well for others.


@Font-face: An Introduction

No Comments// Posted in Branding, CSS by on 04.26.10.

As any web designer who’s worth their weight knows, fonts play a huge part in how a page looks. It’s often something that’s overlooked – take a look at any corporate website and you’ll see what I mean. Arial, for example, may look nice if all you need is a clear looking font for information purposes, but if your brand has a certain type used in all of your print media, it makes sense to continue to use this font for web based content as well.